Redefining Luxury With Meaning
We didn’t set out to make just another pair of high heels.
We set out to change how the world thinks about them.
At Cheetah Stories, luxury isn’t decoration, it’s intention. It’s not about labels or loud moments, it’s about presence, meaning, and the choices you carry with you every step of the way.
2023 - From Experience to Expression
For decades, I walked in heels. On city streets, in negotiation rooms, across frontlines. And every time, I knew something was missing:
There were elegant designs.
There were vegan options.
There were comfortable pairs
But never all of these, together. So one evening, after a particularly frustrating shopping trip,
a glass of Prosecco, and a notebook full of ideas, the decision was made:
If this didn’t already exist, I would build it.
That moment didn’t come from a trend; it came from lived experience.
And that’s where our brand begins.
- Fiorella Erni, founder & CEO
Why the name Cheetah Stories?
Because the cheetah’s power lies in her grace, she is fast and fiercely present. And because we believe every step tells a story.
Not of who you should be but of who you already are.
A Collaboration That Defines Conscious Luxury
Cheetah Stories started with two: Fiorella and Martin.
“we knew it wouldn’t be enough to add comfort to a shoe or add vegan materials to a design.”
They had to rethink what it means to create a heel that holds you, physically, emotionally, and ethically.
They partnered with a legendary Italian artisan studio whose heritage spans over sixty years of handcrafted excellence, producing some of the most iconic footwear in luxury: Giordano Dieci.
Together, they spent twenty-four months researching, testing, and refining, not by making the padding thicker, but by building comfort from the inside out.
This was innovation informed by craft, emotion, and presence.
“Alternative leather has evolved beyond vegan into bio-based innovation. Thanks to material science, new generations now offer structure, beauty, and performance, proving that luxury, sustainability, and responsibility can coexist without compromise.”
-Valeria Blandina, Giordano Dieci
2024 - Introducing the Cheeletto
Born in Switzerland and handcrafted in Italy, Cheelettos are premium vegan designer heels made for women who lead with clarity and walk with intention. Each pair is crafted from cruelty-free materials and made to feel as elegant as they look.
More Than Footwear, A Philosophy of Presence
At Cheetah Stories, we believe luxury should be:
Conscious: every choice matters, from materials to production
Crafted: deliberate attention to form and function
Enduring: designed to last, not just to impress
Emotionally Intelligent: supporting those who wear them
That’s why our heels are vegan from sole to stitching,
No leather, no compromise, no exception.
In a world where technological marvels surround us daily, there’s absolutely no reason why beauty should come at the cost of harm.
2025 - team Expansion
Mark Schwarz joins the team as creative director
Our creative director is a legendary footwear designer trained by Roger Vivier and mentored by Andy Warhol.
He brings boldness, emotion, and a lifetime of sculpting heels for iconic women, from Madonna to Lady Gaga.
Cheetah-stories is now ready to consciously expand our collections, adding new designs while keeping the spirit.
2026 - STAND TALL a movement born from commitment
Stand Tall exists because conscious luxury cannot live in products alone. It is the foundation of the brand, a community for women who shape the future, where lived experience is shared, non-negotiables are affirmed, and one another is inspired to choose integrity without compromise.
When we say Stand Tall, we mean more than posture.
We mean presence.
We mean confidence.
We mean choosing your values, even when it’s inconvenient.
Heels are not magic wands, they are companions. They mark moments that matter. They remind you who you are and what you stand for.
And Stand Tall is the community that grows from that philosophy, a place where women share stories, non‑negotiables, wisdom, and courage.